Asahi is a Japanese company listed on the Stock Exchange for the first time in the world as a store specializing in bicycle retail.

As of May, 2017, they own 450 domestic stores as a large-scale bicycle chain store ‘Cycle Base Asahi’, and 5 stores in China by Chinese subsidiary, `Asahi (Beijing) Bicycle Trading Co., Ltd.’.

They have built so-called "specialty store retailer" in the bicycle industry to manage the whole system; product planning to production, distribution and sales. This is the base of their constant growth.
 

Asahi is a famous Japanese brand bike focusing on "durable, user-friendly design, fashion style" for customer's happy life. In France 'Briller' means shines and 'enfant' means children's. The desire to shine, including children under dazzling sunny skies, the ride has been named. Briller enfant meticulously put attentions to every detail from the angle of the tube until the end of frame.